Monday, December 11, 2017

Poem: Infinity of Knowledge Integration

Infinity of Knowledge Integration

When time and space are connected,
Our conscious accepts the new.

Each piece joins the rest,
Coordinating into a full view like a symphony.

Like a small morsel,
To a finished meal.

Creating new ideas and conclusions,
Integrating knowledge into one.

Over the horizon,
The heavens and earth become one.

Knowledge becomes insight,
Insight becomes wisdom.

Life will continue on,
but at a higher level of understanding.

Creating Export Clusters Through Export Environments

Export environments have characteristics that set them apart from other locations. To move products out of an area and to allow for resources needed for manufacturing to come in it will require infrastructure that moves resources as efficiently as possible. Infrastructure reduces costs for companies and helps to attract more manufacturing as clusters develops. The proper infrastructure, attracting new industries to create cluster growth, encouraging companies that produce products, and serving those products leads to creating a stronger export environment.

Export Infrastructure: Roads, Internet, ports, rails, highways, and electrical grid all contribute to the ability to exports. Products must move quickly and efficiently to export locations and sent overseas. Any delays or bottlenecks in these systems are seen as time and money wasting for industries. When companies evaluate an area they will seek understanding of the infrastructure and how it contributes to their profit margins.

Attracting Industries into Clusters: Cities will need to actively seek out investment by international and domestic companies that are producing goods for the global market. Some of this cluster growth is through brand awareness of the city's benefits, infrastructure improvements and environmental/tax structures.

Export Oriented Manufacturing: Industries should be export oriented to dominate the global market. American businesses should be able to products with higher quality and progressive pricing in order to dominate the market. While domestic producing companies are highly beneficial an export orientation will need to move these products overseas.

Enhancing value through Global Service: Raising value of products also means providing the service quality of a demanding customer from a global perspective. Returns, questions, concerns, and protections are part of raising products value. American businesses that work in a global market will need to support their products so that the "guarantee"' of their quality is high.


Saturday, December 9, 2017

Most Common Online Marketing Methods

Online marketing dominates the market. There are numerous methods companies use to get the word out about their products and services. Using the right one to reach your target market can make a big difference is whether or not you are using your resources wisely.

The most common online marketing methods are below (Minculete & Chisega-Negrila, 2014):

Search Engine Marketing: The method of data collection, search software, and categorization of information. This is the bones behind the Internet.

Email Marketing: The collection of emails and dissemination of information using this medium.

Viral Marketing: Creating content that users will willingly pass onto their social networks.

Affiliated Marketing: Displaying a company’s banner and advertisements on sites for additional revenue. Most people know this as Google Adwords and similar type programs.

Internet Advertising: The process of creating advertisements and purchasing places and locations in high traffic areas and sites.

Web-logs: The use of blogs to create content that draws search engine and user interest.

Social Networks: The social media networks that try and engage physical and virtual communities.

Online Reputation Management: The use of reputation management to ensure one’s online image is strong.

Mobile Internet: Using personal products, cell phones, tablets, etc… to reach customers. This is common in the applications and music download industry. Newer technology includes streaming.

Web Communities: Marketing within chat rooms and forums.

Webcasting: Creating videos and other advertisements that can be posted on Youtube and other areas to draw interest.

Each of the tools has different levels of effectiveness and rates of return on investment. All of the tools funnel people to a website or brick-n-mortar business that can create an exchange of money and product/service. How a website is designed based upon the target culture can have an impact on conversion and sales (St. Amant, 2006). Such websites should consider the placement of functionality such as hyperlinks, text, pictures, search functions, e-commerce buttons, etc...


Minculete, G. & Chisega-Negrila, M. (2014). Online marketing. Challenges and opportunities for the military higher education. Journal of Defense Resources Management, 4 (2).

St. Amant, K. (2005). A prototype theory approach to international web site analysis and design. Technical communication quarterly, 14 (1).

4 Things Professors Should Be Doing

There are four things that professors should be continuously engaged in which include teaching courses, research, writing/community engagement, and current events. The primary job of professors is to share new knowledge. They must understand, generate, and share their knowledge with students. Professors are thinkers by nature and the process of creation takes a different route than traditional jobs and should be encouraged among universities in order to improve the total quality of knowledge output. 1. Teaching Courses: Teaching courses helps professors understand what is being taught to students and adjust that knowledge when it becomes stale. Teaching is the primary purpose of professors as they are able to transfer knowledge from one generation to the next. 2. Research: Developing knew knowledge helps increase the abilities from one generation to another and fosters greater innovation. An important function of universities is to generate new knowledge that leads to industry change. 3. Writing and Community Engagement: Engaging in the community and writing helps professors enact change through greater awareness of how thing could be and how they should be done. It is a process of educating the public. 4. Current events: Reading journals, the news , and connecting to industries leads to an understanding of the problems society faces as well as the specific problems of their chosen fields of study.

Starving Polar Bear Teaches us About Clean Energy

This video highlights the need to protect our environment and improve our fuel efficiency and green energy. We as humans have dominated the landscape but have also left our mark as our population swells and other animals decline.