Most Common Online Marketing Methods

Online marketing dominates the market. There are numerous methods companies use to get the word out about their products and services. Using the right one to reach your target market can make a big difference is whether or not you are using your resources wisely.

The most common online marketing methods are below (Minculete & Chisega-Negrila, 2014):

Search Engine Marketing: The method of data collection, search software, and categorization of information. This is the bones behind the Internet.

Email Marketing: The collection of emails and dissemination of information using this medium.

Viral Marketing: Creating content that users will willingly pass onto their social networks.

Affiliated Marketing: Displaying a company’s banner and advertisements on sites for additional revenue. Most people know this as Google Adwords and similar type programs.

Internet Advertising: The process of creating advertisements and purchasing places and locations in high traffic areas and sites.

Web-logs: The use of blogs to create content that draws search engine and user interest.

Social Networks: The social media networks that try and engage physical and virtual communities.

Online Reputation Management: The use of reputation management to ensure one’s online image is strong.

Mobile Internet: Using personal products, cell phones, tablets, etc… to reach customers. This is common in the applications and music download industry. Newer technology includes streaming.

Web Communities: Marketing within chat rooms and forums.

Webcasting: Creating videos and other advertisements that can be posted on Youtube and other areas to draw interest.

Each of the tools has different levels of effectiveness and rates of return on investment. All of the tools funnel people to a website or brick-n-mortar business that can create an exchange of money and product/service. How a website is designed based upon the target culture can have an impact on conversion and sales (St. Amant, 2006). Such websites should consider the placement of functionality such as hyperlinks, text, pictures, search functions, e-commerce buttons, etc...


Minculete, G. & Chisega-Negrila, M. (2014). Online marketing. Challenges and opportunities for the military higher education. Journal of Defense Resources Management, 4 (2).

St. Amant, K. (2005). A prototype theory approach to international web site analysis and design. Technical communication quarterly, 14 (1).

4 Things Professors Should Be Doing

There are four things that professors should be continuously engaged in which include teaching courses, research, writing/community engagement, and current events. The primary job of professors is to share new knowledge. They must understand, generate, and share their knowledge with students. Professors are thinkers by nature and the process of creation takes a different route than traditional jobs and should be encouraged among universities in order to improve the total quality of knowledge output. 1. Teaching Courses: Teaching courses helps professors understand what is being taught to students and adjust that knowledge when it becomes stale. Teaching is the primary purpose of professors as they are able to transfer knowledge from one generation to the next. 2. Research: Developing knew knowledge helps increase the abilities from one generation to another and fosters greater innovation. An important function of universities is to generate new knowledge that leads to industry change. 3. Writing and Community Engagement: Engaging in the community and writing helps professors enact change through greater awareness of how thing could be and how they should be done. It is a process of educating the public. 4. Current events: Reading journals, the news , and connecting to industries leads to an understanding of the problems society faces as well as the specific problems of their chosen fields of study.

Starving Polar Bear Teaches us About Clean Energy

This video highlights the need to protect our environment and improve our fuel efficiency and green energy. We as humans have dominated the landscape but have also left our mark as our population swells and other animals decline.

The Nature of Time and Time Management

Time management is a skill that relates to the ability to use time wisely to achieve one's goals. We should first discuss what time is from a philosophical level. By understanding the nature of time we can better understand how to use our limited time wisely to get the most done that meets our specific goals. Time management is often seen only in the present without understanding of its context.

There are two major philosophies when it comes to time. Presentism and externalism. Presentism says that only present time as we experience it is important. Externalism believes that all points in time are very real but we only experience our current state in our immediate conscious but often think about past and future as potential points.

We know that our clock that we punch in on and leave work from is presentism. However, as we think about how our past actions led to present time and how the use of our time leads to different futures we are taking on a little more of an externalism view. Time is a building block that leads to new avenues, actions, and outcomes.

For example, if you want to go to school because you are thinking about the future you may find some time today to check out and enroll in a school. As you spend your present time you ultimately gain new knowledge and skills that help complete functions with more ease and leads to new career opportunities. Your actions exist within a context of past and future.

Here are some tips for using time wisely.

-Look at the big picture and determine if your are engaging in the activities that meet your goals.

-Are their activities you consider not doing or pass onto other people that would save you time to focus on your goals.

-Do you know what your goals are and how much time you spend on each?

-Are there things you can crunch time be doing together. For example, listening to an audio book while commuting?

-Do you know how much time you have to focus on your living and how much free time you have to enjoy?

-Are you converting as much time to useful activities that create new avenues and uses of time in the future?

-Is your current use of time in context of the past and lead to a better future (i.e. education or starting a business)?

The Needs of Future Scholars

Scholars and intellectual achievement is a mark of a country's success. As the quality of life, resources, and ability to move away from supporting one needs opens up free time there are those who chose to spend their time in intellectual pursuits. The very innovative success of a nation is based on its intellectual achievement and the resulting patents they produce.

We find that genius doesn't exist in a vacuum but is made up of a community and a nation that affords the right environment for those things to happen. As history has taught us, when nations are on their top people engage in intellectual and scientific pursuits because they are awarded by society.
This takes a quality of life and environment that seeks the new.

Future scholars have needs that a nation should fulfill in order to draw more of them out.

1. Strong primary and secondary education that teaches the fundamentals.
2. A robust higher education education system that allows them to go back to school and learn in a convenient manner.
3. A political and social environment that supports differences of opinions.
4. Strong social networks to share ideas and gain a sense of inclusion.
5. Adequate distribution of income that rewards risk taking and entrepreneurship.
6. Investment that encourages new ideas to fully develop into marketable products and services.
7. Cultural expressions such as art, poetry, crafts, and theater.