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Long Tail Marketing Through Niche Marketing and Shareable Content

Developing online marketing that "sticks" around to create a long tail can be difficult for many businesses. We are in a fast paced society and those who use the Internet are accustomed to frantically looking at and discarding information. To have your marketing efforts reach the greatest amount of people over a longer period of time you should consider niche marketing and shareable content. Focus on a Niche Market Long-tail search-engine marketing works well in niche markets where customers become familiar with the brand (Ciurel, 2013). Where millions of search engine terms are used and large companies are paying for such terms to point to their site it is advantageous to focus your key terms in combination with your specific niche market. Provide Shareable Content Social media has taught us that long tail marketing requires some level of sticking power much like marketing residue that stays circulating around the Internet for a long time. For example in the music

International Journal of Current Science and Technology

INTERNATIONAL JOURNAL OF CURRENT SCIENCE AND TECHNOLOGY ISSN: 2320-8090 www.journalijcst.com IMPACT AND INDEXING JOURNAL, FAST PUBLICATION INDEX COPERNICUS VALUE: 2015: 49.83 Dear Colleague(s) LIFE SCIENCES: Agricultural, Biological Sciences, Biochemistry, Genetics, Molecular Biology, Environmental Science, Immunology and Microbiology, Neuroscience PHYSICAL SCIENCES AND ENGINEERING: Chemical Engineering, Chemistry, Computer Science, Earth and Planetary Science, Energy, Mathematics, Physics and Astronomy, Engineering, Material Science HEALTH SCIENCES: Medicine and Dentistry, Nursing and Health Professions, Pharmacology, Toxicology, Pharmaceutical Science, Veterinary Science, Veterinary Medicine. SOCIAL SCIENCES AND HUMANITIES: Arts and Humanities, Business, Management, Accounting, Decision Sciences, Economics, Econometrics, Finance, Psychology, Social Sciences. The journal welcomes the submission of manuscripts that meet the general criteria of significance and scientifi

Poem: Crisp and Cool Companion

Poetry is the process of expressing and finding an appreciation for nature and ourselves. I have seen such poetry in publications like Gray's Sporting Journal, The Farmers Almanac and other prints. While society may have advanced our appreciation for poetry and the outdoors is still a labor of love. Poem: Crisp and Cool Companion Crisp and cool air, Seasons roll with time and our minds soon follow. Perched on a fallen log reaching over the lake, The days mesh into another creating a consistent stream of time. We change and our lives change, In the same ways as the days lead into seasons. While time changes the place stays the same, Nature is slow and wise. Knowledge comes from spending time in nothingness, Natures gift is the ability to slow so we can hear the inner and outer peace. Find a log and sit near the water and you will not find yourself alone, In the cool crisp air wisdom will be your companion.

Are Business Professors Focusing on the "Right" kind of Research?

Research is an important contributor to business education that allows intellectuals to ponder over business problems and find meaningful solutions in a way that improves the economy. Institutions that support research and publish widely obtain benefits in the market related to brand image and academic quality. At most institutions, research is focused more on the pleasing of peers than actually contributing to societal change which limits the potential benefits that business schools can offer for innovative development. We exist within a social network of business intellectuals that support research on topics deemed of interest. The most popular ideas of the time are given precedence over long-term discoveries that are years in the making but are typically more profound in outcome. The intellectuals ponder the popular "flavor" of the times at the expense of more profound and unique research. Transformational ideas that create market adaptations take time and long-term

International Journal of Current Research

INTERNATIONAL JOURNAL OF CURRENT RESEARCH Journal website: www.journalcra.com FAST PUBLICATION SJIF Scientific Journal Impact Factor 2016: 7.086 INVITED FOR RESEARCH ARTICLES - VOL. 9, ISSUE 10, OCTOBER– 2017  ******* Dear Colleague, The INTERNATIONAL JOURNAL OF CURRENT RESEARCH (IJCR) (ISSN: 0975-833X) is a multidisciplinary peer-reviewed journal published monthly is dedicated to increasing the depth of Current Research across disciplines with the ultimate aim of improving current research Call for Research and Review Article We welcome papers from both academicians and practitioners on theories, business models, conceptual paradigms, academic research, and consultancy projects. All subject areas of Biology and life sciences : Computer and Information Sciences : Earth sciences: Ecology and environmental sciences : Engineering and technology: Medicine and health sciences : People and places: Physical sciences : Research and analysis methods : Science policy: Social science