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Green and Unique at Jungle Java

Coffee in a garden when you dwell in an urban setting is better than coffee just about any other imaginal place. Jungle Java offers more than your standard coffee shop options as they raise their value through providing a tropical environment with bubbling fountains and green potted plants. Its like sitting in the middle of a botanical garden without having to pay an entrance fee. Coffee and tea can draw visitors but the quality of the offerings, the atmosphere, and their values make all the difference in encouraging people to come back.  Each aspect works together to create a total experience. Customers buy their coffee, sit among the foliage, and share like-minded perceptions of life. Quality and Taste Quality and taste are important if you desire to be a cut above your competition. If you are seeking the run of the mill gas station taste then simply brew at home. Coffee shops should focus on offering high quality favorites but also bringing the unique and novel to curious c

Improving Economies Should Avoid Destructive Bubbles

Citi Analyst Rob Buckland published a diagram of the potential bubbles that are brewing in the credit and equities market. He sees markets moving into Phase 3 where unhealthy optimism is taking hold and people are failing to adjust to early signs of bubbles. If we continue to our course without adjusting and understanding where these bubbles are they will grow and potentially burst forcing the economy to reverse course. You may see his chart HERE . The phases are:  Phase 1: End of recession, interest is low and stocks are low.  Phase 2: Stocks rise in a bull market and credit speeds economic activity. Phase 3: Stocks are high, credit risks hedge, unhealthy optimism in stocks, early signs of bubbles show.  Phase 4: Low credit reverses value of stocks, credit and equities fall, lower company profits that cause a recession.  Economic bubbles are part of the boom and bust cycle of the economy. Economics define a bubble as an asset that’s prices can no longer be j

Poem: The Course Bearing Ship

A Step-By-Step Guide To Creating A Quality Veterans Resource Center On Your Campus

Date:   September 11, 1:00-2:30 (Eastern) Type: online webinar http://www. innovativeeducators.org/ product_p/3232.htm Overview: A Veterans Resource Center is an essential component of any college campus. Often, transitioning to academic life can prove difficult and overwhelming for veterans. In order to help them persist and succeed in the college experience, institutions must create a welcoming center of support and services. This webinar will review the history and impact of the new GI Bill and how it affected student veterans at several campuses (universities and community colleges), both large and small, from fall of 2009 thru fall of 2013. Participants will learn what their individual campuses need to do to attract and keep the veteran demographic. The ins and outs of a successful Veterans Resource Center will also be discussed: space, equipment, community buy-in and support, personnel, and funding. Participants will walk step-by-step through a series of planning,

Using Social Media to Converse with Customers

Relationship marketing is still a new concept that hasn’t  yet been explored to its fullest extent. The purpose of relationship marketing is to ensure customer retention and satisfaction by fostering conversations about products and services. A paper by Jung, et. al. (2013) discusses how relationship marketing can improve upon value and retention by augmenting traditional advertising methods through the use of informal conversation. Relationship marketing is still a somewhat unstructured approach lacking a cohesive theoretical model. Those models are in the process of development. The goal is to improve customer satisfaction, improve relationships and foster an important message but how that is done in an effective manner is difficult to define.  Getting right into the middle of people’s online conversations certainly has its advantages in changing the nature of those conversations. It is a direct focus tactic that provides a level of debate and discussion about the prod