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Showing posts with the label international marketing

International Macro-Marketing Encourages National Development

Ferry Landing Marketplace-Coronado Marketing and economic development are two concepts that are intertwined. According to a paper by Low and Dang (2012), international marketing is a major factor in raising economic development in a country. The development of society through producing and selling relevant products worldwide is based deeply in prior literature dating back over a century. Without marketing it will be difficult to grow the wealth of a country. The concept of international marketing can be seen as macro-marketing; or marketing on a large scale. Macro-marketing is related to marketing systems, marketing systems impact on society, and societies influence on marketing systems (Hunt, 1977).  As marketing is a national exchanged and international marketing is an international exchange, development of society is directly impacted by the quality and value of goods and services flowing through these exchanges. The purpose of international marketing is to satisfy n

Exploding Your Small Business into the International Marketplace

From the fire into the frying pan is one way to describe entrepreneurs that start out engaging in international marketing. According to Zhou et. al. (2012) such entrepreneurs often excel quickly past their competitors as the organization maintains pliability and learning to match market needs. Despite the overall risks of marking internationally from the beginning, organizations are more likely to grow quickly and obtain greater cash flow.  Organizations must learn to be competitive. Starts up businesses have a significant learning curve at first but begins to wane over time as they gain skills. When they are connected quickly to the international markets there is more opportunity to find resources that requires greater learning activity. Doing so before the small company becomes structured helps to ensure its pliability in finding new revenue streams and maintains its entrepreneurial activities. To be successful such firms will need to exploit both foreign market knowled

Growing Global Brands-Understanding International Culture

artwork by Dr. Murad Abel With pressed three piece suits and blazing red ties they look out over the ocean and wonder just how far they need to travel to sell products in lands yet untapped. It wasn’t long ago they built towers where their grandfathers once tilled tobacco, corn, and beans. The montblanc pens are not yet dry but the ideas have long been spent. Just beyond their reach, opportunities again bound but the paths are now covered in asphalt trails that lead back to where brick and mortar ends. Just beyond that wall is something new, a place to gain footing, a vine perhaps that is hardy enough to tow products world round.   Once again the good times could roar if shined shoes are scuffed in the knee deep fields of prosperity.    Executives seek once again to find new opportunities to grow their businesses and create expanding opportunities. The global marketplace requires new theoretical lenses that are much sharper than the theories of the past. Global product posi