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The Benefits of Creating Win-Win Strategies as San Diego Goes Global

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San Diego has decided that it is going to make a firm commitment to the global economy. An initiative of 30+ companies, San Diego Regional Economic Development Corporation, UC San Diego and the City of San Diego want to expand growth opportunities in the area by creating more export opportunities. Those export opportunities result in higher wages and more jobs but will rely heavily on win-win strategic outcomes. Mayor Kevin Faulconer describes the Going Global initiative as "Opportunities and innovation abound in San Diego and it's time to tell the world ( 1 )." The goal appears to be about getting products out of San Diego and into the global market while drawing investment into the region to capitalize on the core competencies of life sciences, blue technology and cyber knowledge. According to the Go Global San Diego initiative San Diego is the 17th largest U.S. metro city, ranks 61st in terms of export intensity and 49th in terms of foreign-owned firms ( 2 ). Sa