Escanaba DDA Plans Marketplace Kitchen Grand Opening. Opportunities to Revitalize Downtown

Fun downtowns can people to the area and encourage other businesses to move "where the action is". Older downtowns have been successfully vitalized in other areas and it is possible to do the same thing in Escanaba as well. Hosting fun events and other activities downtown on a regular basis not only creates "press" but also increases positive affectively and in turn repeat visitors (i.e. increased tourism and investment.)

Jack Hall, a Reporter at Radio Results Network put together a nice little piece Escanaba DDA Plans Marketplace Kitchen Grand Opening that discusses the new Marketplace Kitchen. While these changes seem small they do add up to an overall impression on vacationers and local residents. 

Executive Director Scott Czasak of the Escanaba Downtown Development Authority (DDA) states, "The Escanaba DDA is proud to announce the completion of the Shared Kitchen project at the Escanaba Marketplace located in Downtown Escanaba. This project is another step in making the Escanaba Marketplace the centerpiece of Downtown which will have a multitude of uses....." (Hall, 2021, para 2.).

You can always read a little on how cultural evens can attract visitors in Assessing the Viability of Repeat Visitors to Cultural Events: Evidence from the Zora! Festival . I wonder if it is possible to have a "camp cooking" seasonal show or event to raise awareness of the area through online marketing and interest draw. 

It is also possible to further the development of downtown through partnering with real estate companies and public authorities to attract new downtown capital in a way that enhances its appeal but also provides a level of revitalization.  See Rebuilding Escanaba's/Gladstone's Downtown by Marketing Commercial Real Estate to Entrepreneurs. 

Amir Shani, Manuel Antonio Rivera & Tadayuki Hara (2009) Assessing the Viability of Repeat Visitors to Cultural Events: Evidence from the Zora! Festival, Journal of Convention & Event Tourism, 10:2, 89-104, DOI: 10.1080/15470140902946378

Hall, J. (May 21, 2021). Escanaba DDA Plans Marketplace Kitchen Grand Opening. Radio Results Network. Retrieved May 24th, 2021 https://www.radioresultsnetwork.com/2021/05/21/escanaba-dda-plans-marketplace-kitchen-grand-opening/