Lawsuits brought forward by a group of Black franchisees owners indicates that possible discrimination has caused them economic damages. The video states there are about $5 million in damages per franchise. Many of these owners likely have more than one store which means the income received from the lawsuit is substantial. McDonalds says the allegations are not true and appears poised to be ready to engage in a long term court case. It will be interesting how this turns out as to whether this is part of the broader movement on a business front or a single event.