Online Branding sparkles of a winning cocktail of content, placement, and need. As the Internet expands and becomes increasingly diverse it creates a universe of its own. Little 1's and 0's become the building blocks of a misty virtual world. Despite its complexity the "net", as it is fondly called, offers data beyond our wildest imagination. That data is used to understand the inner most desires of your customers and provide them the products they need at the time they need it.
Developing an explosive brand is more about continuous improvement to reach people through impact. Successful campaigns are built on a lot of experience. Yes...you need a great campaign to start but you still need to improve on it to attract new interest and avoid being a "one hit wonder".
One of the best ways to keep your brand growing and developing is Analyzing your E-Market Approaches. Review your metrics and understand what your customers are saying and which channels experience the most "chatter".
Metrics are almost useless unless you can take a broad view and Evaluate your Campaign. Think of metrics like a feedback loop that tells you how any particular activity is working. Page visits, time spent on each page, clicked links, comments, customer review ratings, etc... all make their way into the analysis.
As information comes back from the market make sure you use that information to determine a better price, product, promotion and place. People assume that promotion is the most important P in marketing but all of the other factors are part of the sale.
You will have the best time selling if you have the best campaign but your price is non-competitive. Likewise, you will also flounder in your efforts if the channels you place your product are not aligned to the the need of your customers. Keep everything connected and associated with each other in a way that leads to product brand explosion. Start "out of the gate" with a well designed campaign and you will do fine in your efforts.