Marketing is about spending your time wisely and reaching those people who are most likely to need your product. We can waste a great amount of time marketing on the wrong channels and getting very little return. This is one of the reasons why it is beneficial to include ROI calculations for each channel. When you are marketing wisely you will often find....
1. Lower amount of time spent attracting clients.
2. Higher return on investment of monies spent.
3. More motivated customers that are willing to make a purchase.
Not all sites are build the same. Social media is a growing method of reaching people. The Internet offers opportunities for people to connect and share information and knowledge. It is that sharing capacity that is currently driving marketing.
Consider a number of different social media sites....
Facebook-You can do a lot of stuff with Facebook that is easy to use and ready made.
Twitter-A lot of people watch twitter everyday. I get most of my hits from there.
Instagram-Put up a picture or flyer and people share it.
YouTube-Create a video that people want to watch and this can lead to influence.