Each Business Should Offer Something Unique-The Shack In La Jolla
Just a block or so from my kickboxing club is this little known place called The Shack. It is a locals bar not too far from the locals beach but a distance from downtown La Jolla. It offers an environment that is unique and warm. A distinct beach culture with surfboards on the wall and cheap eats and drinks. The Internet works great!
Each business should offer something unique. Taco Tuesday is $3 per taco and $3.50 for a 16 oz Tacate. If your not knowledgeable of this beer...it is Mexican and popular in this region. The Shack has a great patio with fires and attracts a laid back crowd.
Think of something your business can offer that is a little different than others and hedge that as a strength.