The Economic Benefits of Long-tail Marketing as an Exercise of Collective Capitalism
Marketing can be collectively organized or it can be decentralized and chaotic. In the world of marketing both methods can create brand awareness through focal and dispersed action. Information distribution is also a form of marketing as companies rely heavily on it to make investment decisions. Having useful information that is easily searchable is helpful to the process of discovery, research and investment. Companies can disseminate information just like governments and associations can. The only difference is that they are not often as coordinated as collaborative efforts. However, even this chaotic individualized approaches creates data chains that are often picked up in search engines and databases. We understand the benefits of creating a long-tail of marketing online with products/services while we don't often think of a city as a business. Yet the awareness of the region is directly associated with the amount of times certain words are repeated in popular media. Inform