Showing posts from July, 2018

How Driverless Cars Will Affect Your Budget

It seems like every other day there’s a new article listing all the ways driverless cars are set to change our lives; the excitement in certain industries can feel almost palpable. However, a recent AAA study found that  63% of U.S. drivers  are still nervous about riding in a completely autonomous vehicle. While that is a drop from numbers in early 2017, there is still a large part of the population that feels unsure about the emerging technology. Most customers will care more about the practical implications of these advancements. They want to know how this technology will affect their daily lives, rather than which big companies are fighting to bring it to the market first. Most importantly, will these cars even be accessible to the average consumer? Here are some of the ways driverless cars are slated to affect your wallet. The First Models Will Be Expensive With luxury auto brands like Tesla, Audi, and more having the capital to research and test driverless tech, these h

Poem: Hours Before Day Break

Hours before day break the darkest hours creep, The critters of shadows near their sleep. Walking under a canopy of trees, The morning light begs to break free. My boots dig into the wet dirt. To a new path they flirt. Heavy on the soles I say, If you keep walking this way. Till the end we must trudge, fate will fight to not budge. Nature is our resting place, Into the forest we seek some space.

Escanaba and Gladstone-Balance Between Chain and Local Stores-Which Creates More Opportunities?

Escanaba and Gladstone Michigan are nestled along the shoreline in the wilderness of the Upper Peninsula of Michigan. Because of their remote locations the towns still have a presence of locally owned stores yet these are becoming increasingly under pressure by large retailers like Wal-Mart and Meijer. Following suit, other retailers are also interested in setting up shop; Aldi being an example of just one. We should ask what is the best developmental path for a small rural city and if there are alternatives to the rural community. Before we answer this question we should think of economic impact, wages, and culture. Economic Impact: First, it is important to say that large retailers are not the enemy and provide a lot of value for the local community in terms of cheaper prices, convenience and breadth of consumer products. They fit well with the needs of the local population who must shop daily for their household needs and need access to products. With luck we can also draw in

Did you know that horses Snort when Happy?

Your riding and pushing your horse a little and a huge "snort" comes out. You think Whoooo this horse is getting upset. Maybe its riding or maybe its pushing flys away. None of that is true! Research from the University of Rennes in France seems to indicate that snorting is a sound when horses like what is going on around them. What makes them Snort? 1. Socializing with people and other horses. 2. Ability to graze pastures. 3. Big open spaces. Those were not the only signs. Ears pointed forward or to the side meant happy while those pointed to the back were discomfort. Because horses are emotional by nature they work on friend and threat based on those emotional systems. If they saw an angry picture of someone they may treat that person more as a threat when they met them in real life. The study was published in PLOS Journal.

Americans are Quitting Their Jobs-A Few Things to Consider Before Taking the "Plunge"

The Bureau of Labor Statistics reported that people are quitting their jobs more now than in the past 17 years. Hires were 5.8 million and separations were 5.5 million while job openings are 6.6 million. This indicates that people feel confident about taking the "plunge" and finding a new job. They felt with the economy being strong they could pick up better quality work quickly. You may be considering taking the "plunge" yourself. Research after research has shown that the best way to earn more pay is to move to another company. Yes....executives don't often know what they have until they lose it and are more willing to pay someone new and untested. It is the nature of business and management that we don't see the people in front of us as beneficial than the "unknown" ...but before you "burn the bridges" behind you there are a few things you can do and should consider before leaving. 1.) Always keep your spirits positive and be

Photography of the Ancient Mayan Ruins

The Mayan ruins of Belize offer a unique glimpse of society before the modern advent of time and technology. People lived in this region for centuries before being wiped out by mysterious force. Whether these were of natural diseases or other forces of nature the people left a permanent reminder of their presence. The Mayans were well developed with a large economy and solid administration. They have been compared with the Roman Empire and left to their own development may have bore a greater modern nation. Nevertheless, the people are gone, except a few descendants. Their time has come and past. Photography raises awareness of their lives and their ability to construct amazing architecture. If it wasn't for looters in the area these ruins would have been completely untouched and hidden the forest until now. It must have been an amazing site to discover parts of a lost civilization overrun by foliage.

Local Bands Contribute to Life Satisfaction in Escanaba and Gladstone

People want a quality life and offering outlets like bands and events helps people connect as a community and find recreational activities that improve their happiness. From an economic standpoint this makes sense. As people enjoy their lives and feel positive they also spend more, make better decisions, and avoid the negativity that can creep into idle lives. Think of a town that has nothing going on for days on end. The people don't do much but go to work and come home. Often they don't connect with their neighbors and don't feel much of a commitment to their community. Engaged people take ownership of the city and do their best to improve it. Bands, public events and activities do increase the appeal of the community. Small towns like this often die out as people move to larger cities to find work. It is necessary to attract new families and retain old ones to keep the town vibrant. Having lots of social engagement helps draw people to visit and with any luck choos

Where Local Artists Sell-Photography Sailing in the Caribbean!

Artists offer opportunities to create unique works of production that are not easy to copy by major manufacturers. There are small artists around the country that work from their garages and homes to sell their works anywhere they can. Most artists do this as a paste time in an effort to enjoy the process of creation. Today's world artists have moved from local fairs, farmer's markets and galleries to sell the products online. It can be difficult because they must compete with companies that product these productions by the tens of thousands for cheap. Yet them are making a dent on Ebay, Etsy, and even Amazon. The process isn't exactly the same as for large producers. They must try and niche out their products so that it attracts a community of followers. Facebook and other social media make this more possible. Once they have the followers they can update them when new productions come out. For Amazon they may want to put it on a product like a coffee mug or T-shirt. Th

TrainingYour Horse to Be Responsive to Turns Through the Use of Cones

Horses need consistent training to understand how to interpret the commands on the bit and reins. They aren't born with this knowledge and must learn it through their riders. Sometimes responsiveness is extremely important so that you can get them to move where and when you want. A less responsive horse will fight the commands and won't be able to turn quickly without much effort. One way to increase horse responsiveness is through constant turning back and forth much like you would find with someone running an obstacle course or practicing on a motorcycle. Using cones to create a mini obstacle course that they must learn to weave through based on your commands can be helpful. Set out your cones about 3 feet apart. You may want to use 5 or 6 of them in a direct straight line. Walk your horse through the cones back and forth until he/she learns to manage them easily. It should only take a slight hand movement to get the horse to do what you want. If you must pull hard then

Marketing Student are Satisfied With Their Education But Schools Could Do Better

A review of 400,000 marketing students from 600 different colleges and universities within the U.S. found that most students saw the skills they learned favorably but not as much as other students from different fields (Hartley, Routon, & Torres, 2018). They authors argue that greater emphasis on experiential learning and ability to apply their knowledge is important. The ability to practice their skills is important in the curriculum. More analysis, hands on experience and actual application is helpful in this regard. What is experiential learning? It is the type of learning we gain by doing things. It often involves more active engagement in our minds where boring school curriculum is geared more towards passive learning. As we work with our hands and do things we have more ways to remember the information and commit them to our knowledge banks. There is a big difference between reading something in a book and actually working on it. This is one of the reasons why schools hav

How to Get a Motor on an Inflatable Boat? Everything You Need for under $700

An inflatable fishing boat is convenient primarily because you can pack it and tuck it away almost anywhere. Most come with just ores and you will have to do a lot of work to get where you want. There are engines that you can put on them that make things easier. Your standard inflatable boat won't come with them so you will need to buy something that is aftermarket. This motor bracket will allow you to put up to 110lbs of motor weight on the back. That should be enough to get you a few horse power. Maybe not enough to hydroplane but definitely enough to get around get some fishing done. Easy to install and capable of pushing a few people around you will find that it is convenient and worthwhile investment. Plug it into the top and bottom brackets and you are all set. Electric and gas motors work equally as well. You can get a boat for about $300, a Bracket for under $100 and a Motor for $250 leaving you with a new boat $650.

Farmer Markets in Escanaba Michigan

Farmer markets allow people who grow small batches of food and create crafts to sell products. It can be difficult for them to find stores wiling to sell small items as large companies push products at a much cheaper price. The handcraft abilities of local artisans has a place to connect with customers. Every Saturday morning local small producers come together to set up their tables. What you will find is fresh fruits, vegetables, breads, cookies, coffee and crafts. It is free to put up a table and get your stuff out there. Located in downtown Escanaba and close to other shopping areas that host coffee shops, bars, restaurants and other retail one can hit the local farmers market and then make their way over to the other establishments. Escanaba is home to lots of fun things to do in the outdoors and shopping districts. A small city that serves the needs of just about anyone that lives within 30 minutes drive. Campers, vacationers, and others come out and visit the downtown sc

Unique Ancient Pillars of Rome Photography

Marketing Skills That May Not be Apparent to Graduates

Graduates of marketing programs enter the job market with lots of entry level positions. Having a degree can help them earn more money and in essence progress faster throughout their careers. Skill development in college is important upon graduation where the true test of one's learning becomes apparent. According to a study in Marketing Intelligence & Planning there are a few skills marketing graduates need to work on (Dacko, 2006). Decision-Making: The ability to make decisions over complex information and create a plan of action. Leadership: The ability to lead a team of people to accomplish a goal. Problem Formation: Understanding the market and formulating a problem to work on. Persuasion: The ability to persuade individuals in a team or customers to take some action. Creativity: The ability to think about things in a new way and solve problems. Negotiation: The ability to negotiate and come to better terms. Dacko, S. (2006). Narrowing the skills gap for m

Big Spring Kitch-iti-kipi in the Upper Peninsula of Michigan

T'he Upper Peninsula of Michigan offers some of the best places to visit in the world. While some people love city life there are others that desire to escape it when they can. Kitch-iti-kipi  is Michigan's biggest natural spring. You can even see it bubbling on the bottom. The water is crystal clear and the bass are ma-mouth size! It is only a little way from the parking. Somewhere around 50' or so. You can take a cable boat across where you can see the fish and bottom of the spring with clarity. I have never seen water this clean! The park also has a store, bathrooms and concession stand on it. Lots of great deals there! We found high quality jackets for $20 with the park name on it. Much better than what you may have found within one of regional department stores. It is nestled back in the woods and provides a great place to take pictures. This is one of the best little spots to have a picnic and enjoy the supper weather. If you are interested in renting a

Predicting Amazon Sales through Price, Volume, Discounts, Reviews and Sentiments

Sellers often want to know what will predict a product sale. According to a study in the International Journal of Operations & Production Management it is possible to predict products ales through online reviews, consumer sentiment and discounts often influence total sales (Chong, et. al. 2016). Of course they used large data sets. The findings don't necessarily indicate that price doesn't matter. Other research has show that price almost trumps all with price conscious consumers. However, if we to also look at reviews, sentiment, and discounts we can have a better understanding of potential sales. Consumer reviews and sentiment help determine how much consumers like the production and whether or not they are receptive to it. When products have a positive impression of a product they are more likely to buy than if they do not. Likewise, discounts can increase volume of sales when used appropriately.  You don't want to damage your brand but you do want to encourage

Go Ahead and Have Another Cup of Coffee for Better Health

Researchers at the National Cancer Institute found that those who drink more coffee lived longer over a 10 year span than those who don't drink coffee. One doesn't have to slurp down gallons as a few cups a day seem to do the trick. No need for premium coffee. It can be caffeinated or decaffeinated. Starbucks or instant. Its all the same! While it was thought that coffee was not that good for you researchers have found out that isn't true! While all the cream and sugar might be a different story the general use of plain coffee can protect your body. It is believe that the use of anti-oxidants somehow protect the arteries, improve metabolism, helps the liver and has other benefits. Somewhere along the line coffee interacts with the body to remove toxins and protect the system. The next time your sitting in that coffee shop debating if you should have another cup of java or not you might as well splurge! It won't do you much harm considering the benefits that resear

Too Much Testosterone Leads to Greater Luxury Purchases

People who have more testosterone are much more oriented toward status symbols than those who don't. That is, at least according to a study of men and increased hormone levels. Those who took the hormone bought more stuff (Nave, et. al. 2018).  This could help us determine who are the type of people who are willing to pay big bucks for items. I guess there is something neanderthal about being a cave man that pushes us to buy status symbols to raise our status and attract mates. It seems like at our core we may be a little closer to the animal kingdom than we think we are. While our psychological make up and culture determine much of what we like and don't like our biological characteristics may push us to buy certain products within our culture perspectives. High testosterone individuals look at status even when quality is comparable. If it costs more and people think it means wealth and power they are much more willing to buy it. If you are a marketer you may want to c

Fourth of July and Honoring Our Soldiers

The 4th of July is a time to honor our warriors. While the world has become increasingly complex we are removed from the necessity of defending our villages and towns through citizen-warriors. Today's military is professional requiring significant training and specialization to function well. It wasn't long ago that the average farmer donned a rifle and defended his land to create a revolution that led to our current nation. Honoring our present and past helps us keep in touch with our responsibilities to defend our way of life. Once upon a time the sign of manhood and loyalty was the ability to be productive and still act as a warrior when needed. Now society has changed and much of this requirement has gone by the wayside as a huge percentage of people no longer need to join the Armed Forces or defend home and hearth personally. We sometimes forget that if we must not actively engage in combat that there is a significant commitment by those who choose military careers. Th

Smart Phone Pop Up Holder and Mount

The Rise of Eco Tourism in the Upper Peninsula of Michigan

Over the past few years I have gained a greater appreciation for the Upper Peninsula of Michigan and the activities it holds. Having a beautiful cabin just outside the City of Escanaba and engaging in many of these nature oriented sports I realize that there are few places on the Earth like here. From the pristine forests, waterways, and Great Lakes there isn't much a visitor can't do. Some of the activities include.... Tour Fishing: Fish the Great Lakes with a tour guide. Big and Small Game Hunting: Lots of preserves and natural forests to shoot pheasant, deer, buffalo, hog, and bear. Sailing: Excellent sailing opportunities on wooden ships in traditional style. Ship Wreck Tours: View sunken ships over a century old from a glass bottom boat. Kayaking and Hiking: Kayak the Great Lakes and waterways stretching miles. Hiking and Camping: Plenty of places to hike and stay right on the water. Iron Mine and Natural Springs: You can view the Iron mines and springs

Value Communication and Promotion Tips When Evaluating Tools in Online Marketing

Online marketing is one of the best ways of selling products. With the huge amount of different tools out there it can be difficult to evaluation which one's are the best and which ones are sort of "hype". Sometimes the newest ones are the not the greatest but by understanding the purpose of these tools it provides a method of evaluating their work. According to a study in Economic Science the purpose of online marketing tools should be value communication and promotion (Laura, 2015). This means that as we review the potential of different tools you will want to compare them against their ability to create communication with current and future customers as well as the ability to promote products. A couple of tips when reviewing the benefits of potential tools 1. Does it allow for two way communication? 2. Does it provide useful information to current customers? 3. Does it promote the best aspects of the product? 4. Is there a way to track the effectiveness o

What Eye Scans Can Tell You About Promoting Your Products?

How does eye scans relate to overall interest in websites , their content and their products? When we focus on certain topics we spend more time in search mode scanning for information to make purchasing decisions. A study of website visitors found that customers who spent more time in directed searchers used longer eye sweeps and alternative based processing methods (Etco, et. al. 2017). Alternative based processing is comparing products based on a number of alternatives. Attribute based processing focused on a single attribute while comparing different products. Why is this important to businesses? Those businesses that seek to attract one or the other may want to design their sites based on the way people scan for information. For example, if someone is using directed search approaches with alternative processes the business may want to highlight the multiple features when compared to competitor products. Those who are browsing the net may be a little more attracted to a spe

Amazons Selling of High Demand Products May Push Some Vendors to Limit their Sales

High selling products are one way to make money online. Amazon provides a powerful platform for retailers that desire to move into the eCommerce world. One of the potential problems with a selling platform that also sells the products is that it can take over products that sell well leaving the vendor without options. Research suggests that Amazon takes over high selling products and this may push vendors into selling less through minimized servicing to not attract competition (Baojun, Kinshuck & Srinivasan, 2011). Successful sellers on Amazon complain that when they have a "hot" item Amazon begins to sell it. This is great for Amazon but not so great for sellers. Its like hijacking a good idea. Of course none of this is illegal. It is actually smart of Amazon because they have most of the online business in the U.S. and can squeeze out competition to maximize profits. It does show there is a lack of true competition. Wal-Mart is working on some alternatives but as

Pictures of Mackinac Island-Flowers in Bloom