Create Your Brand: Know what your company stands for and what it believes. Think about the themes you will carry through your different advertising pieces and how that relates to your customers interests and needs.
Marketing is a core aspect of competing in business. Without customers you have nothing. When you start a new business you will need to ensure that your marketing program is strong. Much of your time will be spent marketing to customers in order to raise your customer base and make sales. Because budgets are limited there will be considerable "hands on" work you will need to compete.
Research and Define your Potential Customers: No business is everything to everyone. If you desire to earn the most money possible you should know who your customers are and what times of services, activities, products and services appeal to them.
Select the "Right" Marketing Channels: If you want to earn the highest return on your items then you will need to find those channels most used by your potential customers. Make sure that you understand what channels customers use to interact with the world.
Get Busy: Continue to advertise your business wherever you are. Make sure that you put it out on social media, talk to friends, pass out cards, attend events, etc...