Friday, May 18, 2018

5 Online Marketing Methods Used by Successful Companies

Businesses are seeking to create avenues of reaching customers online. They often try a variety of different methods. However, there are five methods most businesses use to improve their e-retailer strategies (Li, 2013). As their competitors use one strategy they may invest more heavily in another but all five have benefits.

The five strategies include:

Online Marketing: The usu of key terms, SEO and online marketing services.

Social Medial Marketing: Using common social media outlets like Facebook, Twitter, Instagram and More.

Customer Relationship Management: Keeping in constant contact with customers and understanding their needs.

Affiliate Marketing: Using others to help market your business.

Word of Mouth: Trying to spread the word online and physically among social networks.

Li, Z. (2013).  E-Retailer's Technology Strategy for Implementing Online Marketing.  Applied Mechanics and Materials,Volume 427-429

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