Businesses are seeking to create avenues of reaching customers online. They often try a variety of different methods. However, there are five methods most businesses use to improve their e-retailer strategies (Li, 2013). As their competitors use one strategy they may invest more heavily in another but all five have benefits.
The five strategies include:
Online Marketing: The usu of key terms, SEO and online marketing services.
Social Medial Marketing: Using common social media outlets like Facebook, Twitter, Instagram and More.
Customer Relationship Management: Keeping in constant contact with customers and understanding their needs.
Affiliate Marketing: Using others to help market your business.
Word of Mouth: Trying to spread the word online and physically among social networks.
Li, Z. (2013). E-Retailer's Technology Strategy for Implementing Online Marketing. Applied Mechanics and Materials,Volume 427-429