We need another research your project and your not sure what you should be working on. Lets say that if the research doesn't have some practical use it isn't likely to give you much merit or allow you to move ahead in your career. Figuring out what research you should be doing should be based on the strategic plans of your organization.
Lets say your company needs to move into a new market but doesn't know how. They want to get to China but are struggling to understand the ins and outs of doing so. For in-house researchers this would be a great place to start. Sure...as heck...studying how daisies grow or whether or not more coffee improve productivity.
Many studies die from lack of relevance anyway.
First look at the available literature because there is a lot out there and plenty to work with. Get the overall picture and see what you already have and how it fits with your research interests. No need to reinvent the wheel when you can piggyback on others.
Once you have a good "picture" then find the holes that solve your specific problem. That becomes your research question (s). Go about designing, funding, advocating and eventually executing your study. If it turns out to be relevant others will want the information. If not, it becomes something that is printed in an obscure journal.