Wednesday, April 26, 2017

The Rise of the Marketing Manager

The marketing manager has an important role in society today and those who graduate with marketing degrees often find the market rewarding of their efforts. According to BLS statistics, marketing managers earn around $117,900 per year and have a projected job growth rate of 9%. Sales and marketing are becoming a significant component of our society as we move into online consumer product explosion.

The advent of modern society brought disposal income and cheap products. People didn't have access to such cheap accessories, clothing, and luxury items at any point in past history. Despite the downturn in the economy over the past decade the overall trend is growth in purchasing power.

With lots of consumer items comes jobs that entail marketing. Online marketing, print media, social media, and word-of-mouth marketing are now a mainstay. Whether one works within a hotel, or in an online business, marketing is a huge part of business.

College students that move into marketing programs will often find a receptive market with lots of high income opportunities. They may start small, but as their skills and experience grow there is enough movement within the field to keep high paying jobs open. As a degree it is one of the most beneficial with high employment opportunities.

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