Ecotourism is big business in places where nature is in abundance and a local economy thrives off activities such as hunting, fishing, camping, hiking, and nature products. Places like the Upper Peninsula of Michigan offer opportunities to develop cultural tourism in a way that keeps small communities in tact but still brings opportunities for employment.
These industries appeal to a younger and more trendy crowd that likes the outdoors and in general have a higher education. The towns provide quaint lodging, breweries, wine bars, recreational activities, outdoor recreational classes, and other activities that appeal to this demographic. In some cases the appeal can be international as alternatives to traditional beach and sun are sought.