Keeping your expenses low and your income high has much to do with our way of thinking and our personal habits that is fueled by deeper feelings of inadequacy. If you are having a hard time controlling your spending you should delve deep into your needs and explore why these things are occurring. Don't allow your income and expenses get out o whack because you failed to understand yourself.
There are a few triggers such as inadequacy, fear, and the positive feelings that push people to buy more than they should. These emotions have deep seated needs that may drive you to make impulse purchases even when you know they are not helpful.
Most of our actions and activities are subconscious and form the backbone of our personality and decisions. The very way in which we view the world is based on our subconscious processes and how we interpret information.
If your subconscious is saying you need approval from others or that you are afraid of inadequacy you might buy products you don't need. Typically, people start to look for brand products that help them fell like they have greater purchasing power and therefore more skill or worth than others.
If you have tried to control your expenses by budgeting, looking for sales, and forcing yourself to go without but still seem to fall back into the same spendthrift habits then you will need to go deep into your personal issues. Improving income and controlling expenses requires you to face your emotional demons and what drives you to make poor spending choices.