Tuesday, November 22, 2016
Coffee Shop Learns to Diversify their Offerings to Earn Higher Income
Lets look at an example in the historic city Dubuque Iowa. A small coffee shop struggles to survive selling coffee and must make a choice to draw in additional customers. They can add more coffee and food items to penetrate their core demographic or they can expand their offerings to draw in a slightly different crowd.
This is a place for the Iowa hipster. The lap top coffee drinker dots the place during the day and the socializing wine drinker takes over the evening. Their sales increased and their fledgling business draws in a different crowd. They have two routes to by finding a connection between customers that like coffee and beer/wine drinkers that frequent lounges.