Friday, August 26, 2016
Reflection Leads to Greater Insight
Insight can lead to new innovations and development based on fundamental human truths. Insight isn't observation, data, or methodology alone but a deep truth that springs forward from our unconscious. It is a little like walking to the grocery store, allowing your mind to go blank, and discovering fundamental motivations that can apply to all customers.
Insight doesn't come from nothing. There is a lot of work that must happen before insight occurs. While it seems like it pops out of the blue there is a lot of learning that must occur first. Scientists don't just come and make amazing discoveries without first understanding the known literature, the background, context and conversations associated.
It takes time to create insight- in some cases years. We must spend a considerable amount of time thinking and pondering a problem, researching possible solutions, and gaining a grasp of its fundamentals. Then one day a solution comes forward that is fundamental and applies to the root of a business problem, the people around us, and the customers we serve.