Thursday, June 9, 2016

The Importance of Non-Traditional Academic Scholarship

What is the inherent value of non-traditional academic publishing? I have discussed this issue over and over with a number of learned scholars who insist that only top tier academic journals are valid in terms of scholarship and integration. The problem is that journals isn't necessarily the best way to contribute to the body of knowledge and other channels should be considered in the strategy.

Consider that even the best journals only receive low readership level. Very few outside of the academic world would be willing to read such tedious works. Most of what is printed in these journals could take a long time to be have practical use in the market.

It isn't wasted effort to put such work in journals but it doesn't maximize the opportunities to influence the market and contribute to innovative change the same way more widely read publications can. Most of the professional readership will find greater interest non traditional academic sources like trade journals, magazines, and professional conferences.

If we were to consider trade publications a solid place to influence knowledge it should be noted that trade blogs are also a place where new information can be successfully distributed. Truly, any publishing source where people are grouped by topic interest has merit. As any good marketing campaign would indicate the goal is to create exposure for one's product---research is an higher education product.

The benefit of using multiple sources to publish various forms of the same research is beneficial. The results from an important student might be published in an academic journal but could be summarized for trade journals and further summarized for trade blogs and other forms of media. Consider all of your options and forms when finding outlets for publishing.

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