Climate change is a liability in just about every scenario you can imagine. However, in San Diego it is possible to start hedging current bio-tech, universities, and manufacturing industries to create new opportunities that lead to jobs while still improving the environment.
As the market changes and legislation gets more forceful there will be a growing national need for environmental ideas, solutions and technologies that come from cities like San Diego.
Treaties will also tie in pollution control mechanisms on a national level which means entire cities will need to reduce their carbon emissions. San Diego is leading the market when it comes to creating an eco-friendly environment that could create new opportunities. Leadership can think about turning momentum into an economic opportunity that is exportable to other nations.
Legislation changes markets. Encouraging eco-friendly companies to set roots in San Diego while adapting cost saving eco-based initiatives that are generated from those industries creates new possibilities. Few can complain about long-term sustainability that also helps to balance budgets while fostering job growth.
Nothing changes over night and a few small steps in one direction can sometimes lead to greater opportunities in the future. The budget helps to secure San Diego as a eco-friendly city but greater coordination with interested companies could lead to new profit creating opportunities. Ideas become exportable and profitable when they are first successfully implemented in a city the size of San Diego and then sold to other places.
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