You wouldn’t think puppies and art would go together but at
the Pup Art Group Show the paintings of over 30 artists came together to gain
exposure for their artistic creations while promoting the opening of Hairy
& Merry Pet Spa and Dog Wash. That is correct-a dog spa and art have
something to do with each other. Art can be an augmentation to business advertising
as long as it complements the products.
It is important to think in terms of customer demographics.
Who might own a dog and what other interests might they have? Dog owners are
interested in dog products and would also likely be interest in dog art.
Putting the two together draws a greater crowd through the door which can only
help the business gain greater exposure.
In this case the Pup Art Group Show offered a nice array of
canine paintings mixed among the many products at Hairy & Merry’s Pet Spa
and Dog Wash. Apparently, many of the local dog owners were also amateur
artists. A few of the works were professional by nature and could have been
commercialized. Together they heightened consumer interest.
One of the first things you will notice in the store is that
many of the treats are made more for human perception than animal interest. The
animal candies looked like live chocolate delicacies that made your mouth
water. I was thinking about throwing a sample in my mouth until I saw a patron
grab one and offer it to their overly excited pouch.
The opening was a dog lover’s paradise. Pet art, pet treats,
play room, socializing with pet owners, higher scale pouch products, and lots
of help. The business even hosts pet sitting for those business travelers that
need to get out of town for a few days. For the metro San Diego crowd this will
soon be one of their favorite canine outlets.
Hairy
& Merry Pet and Dog Wash
2400 Kettner Blvd Studio 105
San Diego, CA 92101
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