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Tuesday, September 2, 2014

To Ping or Not Ping Your Small Business Website



Driving traffic to a website is a process of learning and experimentation. The marketing industry is always changing and even though online advertising is starting to take preference there is plenty of room for those who know how to advertise online in short order. For small businesses that don’t have oodles of dollars to market their products then knowing how to market your business on a shoestring becomes important. 

Pinging was once a great way to attract new visitors before there was hundreds of millions of websites. It still holds some benefits for letting search engines, aggregators and other auto update functions to know that you have updated your site. Pinging notifies these services to come and crawl your website to index your site faster. 

The downside to pinging is that it takes effort to ping the services every time you update your page or site. I wouldn’t necessarily suggest it either. If you update regularly try pinging once every 1-3 days but don’t go too far beyond this. It will help in avoiding being dropped by servers and search engines as spam. 

There are advantages to pinging your website for greater exposure in unison with other methods. Using different avenues to reach your customers has an advantage in drawing interested visitors (Laroche, et. al. 2013). Using ping services in addition to other pathways such as directory submissions, Google AdWords, and Forum engagement to reach target search markets is beneficial.
Some of the best pinging free services I found. 


Laroche, M. et. al. (2013). Effects of multi-channel marketing on consumers’ online behavior: the power of multiple points of connection. Journal of Advertising Research, 53 (4).

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