What does body slams, full-nelsons and claws to the face have to do with tacos? Lucha Libre Taco Shop is more than a simple taco restaurant and provides a pro-wrestling theme with great a powerful appetite smack down. Located in the bustling Mission Hills area and offering tacos made with fresh ingredients it draws a crowd lined out the door.
We may not admit it but most of us love pro wrestling from our childhood days. Who can forget Hulk Hogan and Rowdy Roddy Piper? Despite the spotting of names that stand out few of us know anything about Lucha Libre.
Lucha Libra is a Mexican style amateur wrestling. It is akin to tag team wresting where the participants wear colorful masks and engage in high end wrestling moves. Losers must sometimes disgrace themselves by taking off their masks.
The wrestling themed taco shop is always busy and people love the unique atmosphere. Brands are definitions that differential a business from its competitors through proper messaging strategy (Jones & Bonevac, 2013). Like their theme Lucha Libra is all about having fun and feeling the excitement much like we did watching wrestling.
Lucha Libre Taco Shop is known for its cheap eats menu with unique offerings such as El Poblano Taco and The "Pancake" Burrito. Order your food from the line, grab a beverage and make your way out to the patio to watch the street traffic. The unique dining experience won’t cost you much at under $10 a plate.
Lucha Libra Taco Shop
1810 W. Washington Street
San Diego, CA 92110
Jones, C. & Bonevac, D. (2013). An evolve definition of the term brand: why branding has a branding problem. Journal of Brand Strategy, 2 (2).