Friday, June 13, 2014

Sights and Smells at Skybound Coffee and Desert Lounge

Skybound Coffee and Desert Lounge may have opened its door in May but is already getting public exposure as a sweet tooth’s and coffee lover’s pit stop. Offering organic coffee in small-batch production, pastries, gelatos and an emphasis on local products the market appears to be responding. Located near the busy activity of the Gaslamp District and a few blocks from the Westerfild Horton Plaza they appeal to vacationers and metro dwellers.

The coffee lounge is fairly simple by design and offers an artisan baker’s charm. A smorgasbord of pastries with puffy white frosting and creamy custard dance before your eyes. It is hard to pass by the display case and not feel the beckoning call of a sweet nirvana. If you are looking for something a little less zingy to the taste buds delve into a croissant or bagel.

In the restaurant business sweets are not just for looking at but also have a fragrance that raises the purchase amount. A study conducted by Krishna, et. al. (2014) found that smell in addition to sight of food produced salivation change in customers that led to higher cravings to eat more food. As it turns out showing food and allowing the smell to permeate the entire business is good for business.

In addition to its offerings Skybound’s success is based upon its core principles that help focus their decision-making. Each aspect of their operations, purchases, and activities relate to these core principles helping the business make a unique mark within the market. Their core values are: 

Quality – Quality organic drinks and small batch production. 
Service – Helping customers feel like guests. 
Organic – Offering organic products. 
Community – Encourage community relations. 
Passion – A passion for their products and services.

The offerings, environment, and management style of a business makes all the difference in the success or failure of a new establishment. Being environmentally responsible and offering local foods helps to create niche interest and showing positive corporate concern. Consumers will feel positive about helping their local communities and farmers the next time they purchase fresh coffee or slurp down a smoothie. 

Skybound Coffee and Desert Lounge
181 west market street
San Diego, CA, 92101     

Krishna, et. al. (2014). Smellizing cookies and salivating: a focus on olfactory imagery. Journal of Consumer Research, 41 (1).

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