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Friday, May 16, 2014

The Little Fountain at Cabaret Cafe



Cabaret Café is a Mediterranean café and coffee shop that offers both light dishes and some of the best lattes in the area. Offering indoor or patio seating customers can find a place to sit. Plush seating or patio furniture style…the choice is yours. The atmosphere is laid back and comfortable. It follows a pattern of style that one would consider to have broad based appeal.

Reviews are strong and patrons appear to like the Mediterranean food, coffee, sandwiches, and smoothies. Based on online reviews the far majority of visitors indicate that they come back on a regular basis and engage in everything from conversation to reading. Patrons are scattered around the various types of tables and nooks. 

The patio also contains a simple fountain. It isn’t anything special but does offer a positive patio experience.  According to Kumar, et. al (2013) servicescapes improve upon the environmental psychology of customer perception and overall positive impressions of the establishment through affect, cognition, preference and behavioral outcomes. 

The purpose of simple fountains, plants, and other small figurines is to create positive feelings that can translate into return visits and long-tail purchases. Depending on the type and decor of the business these do not need to be expensive. Something akin to the one at Cabaret Café is fine. They only need to contribute to the overall landscape and encourage users to use and remember new space.
I have seen other types of stock fountains effectively fill space while adding to the environment. 

These could be bought for a few hundred dollars from your local lawn and garden store. They may not be amazing or grandeur but they effectively use those open walls well while creating soft environmental stimuli. It is a cost effective way to change you’re the environmental landscape.

Kumar, D. et. al. (2013). Conceptualising visual servicescape aesthetics: an application of environmental psychology. Marketing Review, 13 (4). 

Cabaret Cafe
3739 Adams Ave
San Diego, CA 92116

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