Sunday, March 16, 2014

Sahara-A Tast of the Middle East



Sahara-A Taste of the Middle East nestled in the downtown area of El Cajon offers authentic ethnic food for a low price. Two people can eat with tax for under $21. That is a great price for California. Soups, salads, sandwiches and schwarma are on the menu. Customers rave about the community of food that swirls around the place. Families appear to come back on a regular basis.

Sahara’s has indoor and outdoor seating. It maintains a cafeteria style design where people make an order in the line and then are issued a number to take to their table. Drinks are offered in a fountain fashion. Think of a Middle Eastern Ponderosa. 

The restaurant is very busy and seems to have a huge ethnic following. It is generally busy with people coming in and out throughout the day. The owner has started a successful business and appears to be actively engage in making sure everything runs smoothly. 

Many people think of only high end restaurants being successful. Each market carries certain demographics of customers and exclusivity can sometimes be just that. A reasonably priced restaurant that offers something different than its competitors can be more successful. Sahara seems to have found the right mix between price and uniqueness that encourages market interest.

2990 Jamacha Rd
Ste 116
El Cajon, CA 92019

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