The Journal of International Marketing Review is
seeking submissions on the Internationalization of Service Firms.
Service sector international investments have surpassed
the investments in manufacturing of China. Despite the overall investments in
the service sectors of developing nations research is still lacking. Previous
research has indicated that few studies of multinational service firms have
been conducted and this offers a great opportunity for researchers.
Potential topics of interest include
–but are not limited to –the following:
-International market entry for
service firms
-Strategy and structure of service-sector
multinationals
-Cross-border knowledge transfer in service
firms
-Market selection and
internationalization process for services
-Regional vs. global approaches to
internationalization in the service sector
-Differences in internationalization
strategies for hard and soft services
-The impact of institutional differences
in the context of service-sector internationalization
-Exporting vs. other entry modes for
services
-Marketing of services on a regional
or global basis
-Internationalization of service-sector
SMEs
-Applicability of existing
internationalization frameworks for the service sector.
Deadline for submission:
15 September 2013
.
Submit manuscripts online at:
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