need for achievement, locus of control, creativity, innovative and also strategy to grab market opportunities (Halim, 2011). These entrepreneurs must be motivated to achieve, rely on their own abilities, find creative solutions and be able to devise unique strategies. Without the ability to use their creativeness they will not be able to find those market openings that help develop new products and services for the benefit of their organization and others.
Today’s business world relies heavily on finding solutions to customer problems. Fostering creativity in both education and employment gives competitive advantages to those organizations that do so. The modern capital doesn’t rely on tangible products but on unique uses for those tangible products that find solutions to market problems. The creative and entrepreneurial spirit fosters higher levels of organizational and strategic development due to its unique nature to turn novelty into practical form.
Chavez-Eakle, et. al. (2012). The multiple relations between creativity and personality. Creativity Research Journal, 24 (1).
Halim, et. al. (2011). The measurement of entrepreneurial personality and business performance in Terengganue Creative Industry. International Journal of Business & Management, 6 (6).
Qian, M. et. al. (2010). A model of Chinese adolescents’ creative personality. Creativity Research Journal, 22 (1).